Mixed Use Regeneration

DJD Architects are excited to see the progress of the mixed use regeneration project at Rose Avenue, Tolladine, Worcester for Platform Housing Group.

The area had fallen into a poor state of repair as small shops had closed or moved away, leaving vacant units which could not be let to become a target for crime and anti-social behaviour.

Former Shops and Flats in 2017
Former shops and flats in 2017.

DJD Architects secured planning approval in 2019, with an unanimous planning committee vote, for a significant mixed use regeneration project.

The project for Platform Housing Group, replaces two rows of dilapidated shops and flats to provide:

  • three new commercial units, providing a quality retail space in the heart of the community, relocating the newsagent and chip shop;
  • twenty five new homes for social rent and shared ownership, including one bedroom apartments, two and three bedroom houses and one bedroom bungalows;
  • apartments on the gateway entrance into Rose Avenue have winter garden balconies;
  • improvements to the public spaces, improving security and increasing planting.

DJD Architects worked with Platform Housing Group and Fellows Construction Consultants on the project, which included public consultation with local residents, working closely with the local planning authority, local councillors, and other stakeholders to design a scheme that received unanimous backing at planning committee.

DJD Architects have subsequently been working on the technical design with building contractor J Harper & Sons to realise this important local scheme.

The £3.5 million development is a significant investment in the local area by Platform Housing Group supported by grant funding from Homes England.

Phase 1 of the project was handed over in summer 2021, with Phase 2 currently on site.

Apartments on the gateway to the Rose Avenue development with Winter Balconies
New three bedroom homes

Project Details
Client: Platform Housing Group
Work Stages: 0-6
Dates: 2015 onwards
Approximate Value: £3,500,000
Contractor: J Harper & Sons (Leominster) Limited